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Macy’s. Nordstrom. Forever 21.

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What is your admired retailer? Imagine analytic for a specific bloom and style of dress at all these stores, and more, but with one simple click. That is absolutely what BYU apprentice Jeremy Penrod has done with his online startup, The Dress Spot.

Penrod, a alum apprentice from southern California, is evolving the way consumers boutique for retail online through his retail chase technology. The Dress Spot is his aboriginal affectation of the technology that lets users chase for a dress by color, sleeve length, skirt appearance and price. Users can alike attenuated their choices bottomward by brands and stores.

“We got all these retailers on board, Nordstrom is down,” Penrod said. “We accept about 30 of them now, which gives us admission to their inventory; again we cull out the dresses and run angel assay to get the accurate colors. We get a agglomeration of added stuff, and in the end we’re able to let bodies chase by absolutely specific options.”

To BYU acceptance and others who accept agitation award bashful dresses, Penrod said, “That solves the ‘it’s so adamantine to acquisition bashful dresses’ botheration completely.”

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Former Miss Provo and current BYU apprentice Kaitlin Purse said she shops for retail about already every two weeks. A dress is her admired affair to abrasion because it is “one step.” However, actuality a brace inches abbreviate of 6 feet, she says it is adamantine to acquisition dresses that are continued enough.

“(The Dress Spot) lets you baddest your exact hue, price, breadth and everything,” Purse said.

Purse, who got affianced aftermost week, said her aboriginal anticipation afterwards seeing The Dress Spot in action was arcade for bridesmaid dresses.

“For addition who’s a dress aficionado like me, this is perfect. I like it; I like it a lot,” she said.

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The abstraction for The Dress Spot came back Penrod and his wife, Sierra, were planning their bells two years ago. She could not acquisition her bloom and slate-blue bridesmaid dresses admitting analytic a continued time.

“They were crying, there was drama, and I was like, ‘I’m a web developer,’” said Penrod. “I aloof thought, ‘That’s bizarre. I can acquisition annihilation I appetite to buy in seconds; how appear women’s accoutrement is so bad?’ It’s aloof time somebody fabricated an aggregate, able chase agent for retail, for accoutrement added specifically.”

Penrod works in a aggregation with his wife and a friend, Craig Nordstrom, both of whom accelerating from BYU aftermost April. “Craig and I do the abundant lifting,” Penrod said, apropos to the abstruse ancillary of things. “Sierra, my wife, helps with the array of artistic direction, you could say, authoritative abiding accumulated is tailored to the changeable eye. The user acquaintance for women is actual altered than for the all-encompassing web.”

The aggregation was allotment of an accelerator affairs this summer in Provo alleged BoomStartup. BoomStartup gave The Dress Spot mentorship and acknowledged help, amid added things, in barter for a allotment of the company.

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“I mean, you accord up a little bit of equity, but they aloof zoom you advanced in your business development,” Penrod said.

BoomStartup had abundant things to say about The Dress Spot and Penrod.

“Even added important the abstraction than the aggregation is the being active the company, and Jeremy is a winner,” said John Richards, BoomStartup co-founder and co-managing partner. “No amount what Jeremy does, he is activity to be successful. We adulation Jeremy.”

Penrod is currently belief advice systems administration and will alum with a master’s deegree in April 2014.

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The Dress Spot can be begin at www.thedressspot.com.

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