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The plus-size woman can accept fashionable and adult innerwear at aftermost — and they can acknowledge Oprah.

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“The Oprah Winfrey Show” began featuring bra-fitting segments in 2005, and retailers and manufacturers got the bulletin that women with fuller abstracts appetence innerwear that is adequate and functional, but additionally fashionable. Another appulse on the category: red-carpet divas including Jennifer Lopez, Queen Latifah, Fergie, Mo’Nique and Beyoncé, who accept fabricated it no abstruse that ample curves were chichi and desirable.

This adventure aboriginal appeared in the January 24, 2011 affair of WWD. Subscribe Today.

Since 2005, the boilerplate dress admeasurement in America has developed to 14 from 12, while the boilerplate bra cup admeasurement has accelerating to 36C from 34B a decade earlier. As a result, above bra brands such as Aloof My Admeasurement at Hanesbrands; Warner’s and Olga at The Warnaco Group; Flexees and Lilyette at Maidenform, and Wacoal accept responded to the growing appeal for beyond sizes with broader assortments of cup sizes, in the D, DD or beyond range, as able-bodied as change styles such as strapless. Shapewear specialists including Spanx, Rago, Va Bien, Body Wrap, Sassybax, DuMi, Shapeez, Squeem and Cass accept broadcast into additional sizes as well.

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Despite the able appeal for plus-size undergarments cited by retailers and makers, the absolute plus-size assembly business was bottomward 4.5 percent to $3.22 billion in the 12 months through November, compared with plus-size apparel, which biconcave 1.6 percent to $17.59 billion during the aforementioned period, according to NPD Group. But two classifications in affectionate accoutrement are assuming absolute results: Sales of panties added 3.4 percent to $638.1 million, and shapewear acquaint a 27.7 percent accretion to $419.8 million.

Addressing the acceptance of large-size intimates, Linda LoRe, admiral of the Frederick’s of Hollywood Group Inc., said: “It’s no abstruse America is accepting larger, with the boilerplate dress admeasurement now actuality 14, and added full-­figured women apperceive their [intimate apparel] size. We fabricated a acquainted accomplishment over the accomplished four to bristles years to body the plus-size and full-figure [bra and corset] business because of the plus-size customer’s adherence factor. This chump wants to be advised the aforementioned as a woman who wears an A- or B-cup bra. She wants appearance colors, appealing fabrics and patterns and melancholia bras and lingerie.”

Maureen Stabnau, chief carnality admiral of affairs at barenecessities.com, agreed that plus-size women accepted added appearance options and the advance of the bazaar acquired vendors to appear out with added designs, including sports bras and abysmal attempt bras. She said the full-figure sports bra business is projected to accomplish allotment sales assets in the “midteens” this year. Brands accommodate Natori, Le Mystère, Shock Absorber, Anita, Goddess, Elomi and Champion. Plus-size shapewear by Dr. Rey, Body Wrap, Bali, Annette, Va Bien and ShaToBu are additionally “great advance categories.”

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“There’s been a growing appeal for plus-size shapewear and bras over the accomplished bristles years,” said Michele Martins-Crawbuck, bounded commodity administrator of affectionate accoutrement at Woman Within, a retail analysis of Redcats USA. “Customers absolutely didn’t feel acceptable about themselves because they didn’t accept the offerings. We partnered with our factories and we now action seamless technology shapewear up to 4X, which is adamantine to find.”

Woman Within sells plus-size assembly address the Comfort Choice and Amoureuse labels and aloof launched its proprietary Dreams & Co. brand.

Vendors said the appetence for appearance commodity continues to build.

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Mary Alice Kelly, administrator of Eveden Inc., the U.S. operation of London-based Eveden Group, said, “We now do some styles [in] up to six appearance colors and we circle colors because we’ve begin our barter appetence us to run the aforementioned blush [for] up to 18 months.”

Kelly added that Eveden will barrage a band of plus-size shapewear at the February bazaar for abatement 2011 alleged Elomi Curves. Gregory Gimble, carnality admiral of Va Bien Inc., said plus-size assembly are a able class for online retailers: “We accept apparent our e-commerce and our specialty abundance business abound appreciably over the accomplished few years.”

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